The First Group Hospitality has appointed Action Global Communications as its strategic communications agency in the Middle East. The partnership will focus on strengthening the brand’s corporate messaging and visibility across the region, with a particular emphasis on its UAE-based properties.
Brendan McCormack, Vice President of Marketing at The First Group Hospitality, highlighted the company’s focus on delivering strong returns for hotel owners while ensuring high-quality guest experiences. “Action’s proven expertise in the hospitality domain will enable us to deliver impactful messaging to our stakeholders, reinforcing our objective to become the region’s premier partner to owners seeking a turnkey solution for maximising their profits,” he said.
The collaboration will see Action Global Communications managing corporate communications across multiple channels, supporting The First Group Hospitality’s portfolio of upscale hotels, restaurants, and leisure destinations. The agency will also work on positioning the company within key markets through strategic PR initiatives.
Euan Megson, Managing Director – MENA at Action Global Communications, noted that the agency’s scope of work will cover the full spectrum of corporate communications responsibilities. “Representing one of the region’s most forward-thinking hospitality management companies is a major coup for the agency’s growing corporate hospitality portfolio, and we look forward to showcasing The First Group Hospitality’s expanding collection of award-winning upscale hotels and signature restaurants in key local and international source markets,” he said.
The First Group Hospitality, which operates a growing portfolio of properties across the region, aims to refine its positioning through targeted communications strategies.
