YouGov’s latest global report reveals FIFA Women’s World Cup’s popularity is the highest in the UAE among other surveyed markets, and nearly half the respondents (46%) said they are interested in this event.
The report titled “Women in Sport Report 2021”, explores how women’s sport is perceived around the globe – with the aim of giving marketers an inside track on identifying where the greatest value lies.
Data from the whitepaper shows that globally women’s soccer has the highest following among any other women’s sport and is followed by 22% of the world’s public. The interest in the game varies across countries with the highest numbers coming from Mexico (41%),
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