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Ferrari roars into life with Abu Dhabi TVC partnership

The iconic car brand has made a short-form video in Abu Dhabi attracted by the generous cashback on offer from its film commission, writes Campaign Middle East editor Justin Harper

 

Ferrari has become the latest global brand to choose Abu Dhabi as the location to shoot a TV commercial (TVC). The iconic luxury sports car manufacturer filmed an advert for its latest model, the Ferrari 296 GTB, in Abu Dhabi showcasing the sleek beauty and impressive power of the mid-rear-engine two-seater sports berlinetta concept.

The production, which involved 20 crew, was supported by Abu Dhabi Film Commission (ADFC) and benefited from its 30 per cent Cashback Express TVC Rebate, the only such scheme for TVCs in the region. ADFC also provided support with scouting locations and obtaining permits for shooting.

Ferrari is the latest global brand to film in Abu Dhabi. Others i


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