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posted on Jul. 05, 2024 at 4:30 pm

Female gamers “level up” KFC campaign in Saudi Arabia

posted on Jul. 05, 2024 at 4:30 pm

KFC has unveiled a holistic campaign designed to break historical barriers in the gaming community by providing a platform for female gamers.

KFC has leveled up its “Play KFC” platform with a catchy campaign called “The Original Gamechangers” created by TBWA\RAAD featuring female gamers Shahad Alabih (@shahadalabih), Meshael (@meshaelm), and Juju (@btrfly3) in collaboration with the Saudi Esports Federation (SEF).

Revolutionising the gaming scene in Saudi Arabia by highlighting and supporting female gamers, “The Original Gamechangers” campaign not only complements KFC’s dedication to inclusivity and diversity, but also displays their skills and potential on the global esports stage.

Ahmed Arafa, Chief Marketing Officer, KFC, Yum! Brands, said, “Through ‘The Original Gamechangers’, KFC in collaboration with the SEF conti

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Tags:Ahmed Arafa Female Gamers Good people hearts and science Joe Lahham Juju KFC KFCGaming.me Meshael Play KFC Power League Gaming Saudi Esports Saudi Female Gamers SEF Shahad Alabih TBWA\Raad The Original Gamechangers Yum Brands

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.