The heart-pounding excitement of stepping into the Audio & Radio jury room for the first time. The pride of landing 22 shortlists and winning six Lions across four brands—McDonald’s, Heinz, Arla Foods, and the Testicular Cancer Society.
When I look back, I realise this year’s edition of Cannes Lions had more unexpected thrills than an Italian soap opera. The drama and excitement didn’t end there. We made history with Arla Foods, celebrating their first-ever Lion and achieving their first Titanium shortlist.
Every single win was monumental, given that winning a Lion at Cannes feels like finding a golden ticket in a chocolate bar—with only 3 per cent of submissions winning br
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
