Company culture is a hot topic in the comms industry right now. The pandemic forced things like flexible working and mental health to the forefront of business discussions and policies. This is great news for the comms sector, but I hope this isn’t a fleeting thing, and companies aren’t jumping on the bandwagon for the sake of it and really do commit to culture long-term. It’s not only essential for a thriving business, but vital for the future of the PR industry.
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