The latest global brand campaign from Fairmont Hotels & Resorts aims to connect the hospitality group’s storied past with the aspirations of modern travelers.
In an effort to reinforce its position as a beloved luxury hospitality brand and gateway to adventure and exploration, Fairmont’s ‘Make Special Happen’ is a 360-degree paid media campaign that leverages a blend of still imagery, alongside video, across global print, online and social media platforms.
The campaign is also supported by the launch of Fairmont’s new website, which aims to extend the brand’s new platform in a highly curated manner.
Loay Nour, Vice President, Brand, Marketing & Communications at Fairmont Hotels & Reso
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