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Facebook’s Guide for Businesses and Brands Adapting to Ramadan in the New Reality

The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media playing a critical role in connecting people, communities and businesses – this is even more pertinent given the imminent start of Ramadan. Amid this difficult period, it has become even more important to connect with your customers, maintain open lines of communication and keep them informed at this challenging time.

To better understand how to create meaningful connections during Ramadan, Facebook IQ, Facebook’s insights and research division in partnership with Kantar, has unveiled findings of a study conducted during Ramadan 2019 that looks


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