Meredith Tuqan is director of social media at Resolution MENA
If you had to choose one word to sum up the impact of Facebook on society over the past 10 years, you may consider the word ‘organisation’. Organisation of your friends, from the most loved to the barely-tolerated, and the categorisation of your interests, favourite bands and brands. It’s like a little black book but in living colour. Last week, that little black book grew exponentially with Facebook’s purchase of mobile messaging app WhatsApp for a whopping $19 billion.
Facebook organises in that it galvanises people. At its best, it operates as a positive force for change. At its worst, it creates a herd mentality,
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