UM lands Sun & Sand Sports media brief

UM Dubai has won the regional media planning and buying account for Sun & Sand Sports following a competitive pitch.

The agency will handle integrated media duties for the sports retail company and the 90 brands it stocks across the MENA region.

Mohamad A. Baker, deputy chairman of Sun & Sands Sports, said: “UM Dubai’s passion and insight into the Sun & Sand Sports brand, and clear understanding of our business shone through the pitch process at all points and were key factors in our decision to appoint the agency as our media partner.”

Sun & Sand Sports has more than 100 stores in six markets across the Middle East.