Imagine transforming a simple delivery bag into a powerful marketing tool or turning a package into a brand ambassador. With Amazon Ads solutions, companies in UAE and Saudi Arabia are not just thinking outside the box—they’re advertising on it.
First Abu Dhabi Bank (FAB), collaborated with Amazon Ads for the 2023 peak shopping season, tapping into key events like 11/11 and White Friday. They introduced the innovative On-Box Advertising (OBA) solution, transforming Amazon’s iconic brown boxes into FAB-branded packages that delivered promotional messages straight to customers’ doorsteps.
With over 500,000 of these branded boxes, the unboxing experience became a unique advertising mo
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