Every brand hold a powerful place in the lives of consumers. Some evoke such strong positive connections that customers feel they ‘love’ them, while others stir negative emotions that lead to active avoidance. These responses are rarely coincidental; they are the product of intentional, well-executed strategies aimed at fostering specific emotions.
Among the most effective tools in building these connections are brand experiences. These immersive interactions go beyond traditional advertising, integrating a product or service into a consumer’s everyday life. By enabling customers to ‘live’ the brand, they create stronger emotional ties, fostering loyalty and advocacy while establishing a s
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