Image credit: Roxy Cinemas
As the UAE gears up for the long-awaited release of the Barbie movie, Campaign Middle East speaks to some of the brands capitalising on the phenomenal buzz around the movie.
Campaign Middle East editor Justin Harper spoke to Murray Rea, Director – Operations, at Roxy Cinemas, Dubai Holding Entertainment, on launch day.
What are you doing to capitalise on the huge interest in the film?
Roxy Cinemas was the first cinema in Dubai to open pre-sales on Friday night for Barbie. Since then, we have witnessed record-breaking pre-sales and have consequently added extra show times as early as
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