So let’s start by asking what is a personal brand? “Your personal brand is ultimately how you make people feel in a one-to-one setting, when they discover you on social media, how you communicate,” said Kelly Lundberg.
The personal brand strategist, best-selling author, TEDx speaker and multi-award-winning entrepreneur spoke to Campaign Middle East editor Justin Harper for a podcast, to be published soon.
“The biggest myth, and I see it all the time when I’ve done masterclasses and workshops, I’ll ask people, do they have a personal brand. I would say less than 10 per cent of the room put their hand up. Or we get the ones in the middle that are not sure.
“But the reality is
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