Benoit Honnart, who has been serving as COO of the company since 2019, takes over the reins for the region’s operations from Jean Charles Durand, who took up the CEO role in 2002 and was instrumental in the successful growth of Electra. In the future, Durand will assume a consultant role with E3, the global group Electra is part of.
Benoit Honnart will drive the continuous growth of the company with a focus on the UAE and Saudi Arabia as well as the wider GCC region. He will also steer innovation in products and services to meet current and future market needs. In Saudi Arabia, Electra recently opened its new base in Riyadh offering local production capacity as well as local stock for
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