Etihad Airways, the national airline of the United Arab Emirates, has been announced as the official sponsor for Indian cricket league team, the Chennai Super Kings.
The partnership was revealed during a ceremony held in the team’s home city of Chennai.
As part of this partnership, Etihad aims to elevate the fan experience by engaging inactivities, promotions, and unique initiatives throughout the upcoming season.
The Etihad partnership will come to life across Chennai Super Kings’ events and platforms, with Etihad showcased on the back of the Chennai Super Kings’ jersey, through activations and fan activities at events and matches.
The partnership will also see Etihad offering exclusive deals to Chennai Super Kings’ fans.
Creating experiences for fans
Arik De, Chief Revenue and Commercial Officer at Etihad Airways, expressed his enthusiasm about the partnership: “Today marks the start of an extraordinary journey as we welcome the Chennai Super Kings to our sports portfolio. Cricket’s global resonance unites diverse communities, reflecting the shared values of Etihad and Chennai Super Kings.
“Our collaboration goes beyond sponsorship; it’s a celebration of a shared ethos, a testament to the collective spirit of Etihad and the Chennai Super Kings.
“As we embark on this thrilling journey, we anticipate not only creating unforgettable moments for fans and travellers but also forging a powerful connection that transcends boundaries and elevates the spirit of the game to new heights.”
Kasi Viswanathan, Chief Executive Officer, Chennai Super Kings said: “In Etihad Airways, we have a partner that not only shares ours values, commitment to excellence and passion for success but also brings association benefits that are global in nature for our brand.
“This collaboration goes beyond the boundaries of a traditional sponsorship – it’s about creating an extraordinary experience for our fans and setting new standards in sports partnerships.”
“The Etihad – Chennai Super Kings partnership promises to deliver a series of exciting initiatives, engaging activations, and unique fan experiences throughout the cricketing season.”
The Etihad – Chennai Super Kings partnership follows closely on the heels of Etihad’s announcement of Bollywood superstar Katrina Kaif as its brand ambassador.
This strategic collaboration is a part of Etihad’s strategy to target the Indian market.
