MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an event in Riyadh to reveal the group’s Ramadan line-up and sponsorship opportunities.
The event showcased the entire Ramadan line-up across TV, Shahid, and radio, which includes originals, sequels, comedies, dramas, talk shows and entertainment.
Ahmed Al Sahhaf, CEO of MMS, highlighted in his opening speech how MBC’s Arabic content, across all platforms, enables brands to reach millions from all over MENA and Saudi Arabia through MMS’s solutions.
“We continuously diversify our offerings to empower brands to successfully leverage this content to best connect with their audiences, unlocking invaluable opportunities for them to be part of the special season’s stories and narratives.”
Who’s watching in Ramadan?
The group also revealed the viewer stats recorded in Ramadan in 2023.
MBC Group TV channels achieved a 66 per cent household reach and 77 per cent individual reach in KSA during Ramadan.
Shahid recorded 22 million active users and 137 million plays during the month in 2023.
MBC FM and Panorama FM’s Ramadan shows in KSA attracted 7.5 million average daily listeners to in 2023.
Meanwhile, the group’s social media channels recorded 138.4 billion engagements with Ramadan content.
Line-up for Ramadan
MBC presenters Waheeb Al Dakheel and Taghrid Alhowish showcased the Ramadan 2024 line-up across MBC Group platforms and MMS’s solutions across the MBC Group’s ecosystem.
MBC1, MBC Drama, and Shahid’s drama line-up will feature new originals and sequels starring stars such as Hoda Hussein, Ibrahim Al-Hajjaj, Reem Abdullah and Abdul Mohsen Al-Nimr.
Pan Arab stars like Ahmed Al Sakka, Taim Hassan, Sulafa Meamar, and Nadine Njeim will also grace the MBC Group screens.
MBC Group radio stations Panorama FM and MBC FM also have a Ramadan line-up for listeners, while Al Arabiya news channel will present a documentary-style show this Ramadan.
MBC TV titles airing in Ramadan 2024:
MBC 1
Pre Maghrib
- Iftarna Gheir – Cooking show
- Malek Bel Taweela – Social show
- Billaty Hiya Ahsan— Religious Show
Entertainment
- Hiwar Moufid – Talk show
- Big Time Podcast! – Talk Show
Comedy
- Khotta Baa – GCC Comedy
- Jak Al Elm- GCC Comedy
- Sikat Safar 3- GCC Comedy
- Ramez – Prank Show
Drama
- Al Atawla – Egyptian Drama
- Zawja Wahda La Takfy – GCC Drama
- Taj – Pan Arab drama
- Khyoot Al Maazib – GCC Drama
MBC Drama
- Wlaad Badiya’a– Pan Arab drama
- Al Maddah 4 – Egyptian Drama
- Yaseen Abdul Malek– GCC Drama
- Men Kether Hoby Lak– GCC Drama
- Nea’mat Al Avocado – Egyptian Drama
- 2024– Pan Arab drama
