UAE’s national airline has been asked to remove ads running in the UK claiming it offers a sustainable method of flying.
The ruling by the UK’s Advertising Standards Agency (ASA) covers two paid-for Facebook ads seen in October 2022. One text stated: “We understand the impact flying has on the environment. That’s why we are taking a louder, bolder approach to sustainable aviation”.
The other ad included information about the airline cutting down on single-use plastic in its meal options, touting the credential, “Environmental Airline of the Year for 2022 in the Airline Excellence Awards.”
The ASA challenged whether the adverts’ claims were misleading because they exagg
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