From left: Deric Wong, Chief Business Officer, Global, EternityX; Charlene Ree, CEO, EternityX.
EternityX, a Chinese AI-driven marketing house, has announced its expansion into APAC, Europe and the Middle East with three senior hires, including ex-Dentsu CEO for China, Deric Wong.
Wong joins as Chief Business Officer, Global to oversee the firm’s business strategy. Along with him, Jean Kniss Loh joins as Chief Marketing Officer, Global and Max Lee joins as Global Partner, China Media Integration. According to the agency, the strengthened leadership bench positions EternityX to deliver ‘innovative, culturally intelligent
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