By Sara Nelson
[Nur Photo/Getty Images]
Agencies that promote and demonstrate their environmental, social and governance (ESG) values and actions to brands could hold an edge over their competitors, according to new research commissioned by the Institute of Practitioners in Advertising.
The results reveal that while proof of commitment to ESG may not win new business outright, it can be a valuable differentiator for clients choosing an agency.
This week, Mark Read, chief executive of WPP, the world’s biggest agency group with 100,000 staff, told Campaign that demand for ESG-related work is “off the scale”.
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