The United Nations Framework Convention on Climate Change (UNFCCC) is a grande dame of international organisations. Its stately proceedings can be credited with shepherding many a nation through the complex and challenging task of hosting a COP summit. At least, that was my experience being on the COP26 team for the UK Government. Now, as we race towards the first United Nations Conference of the Parties (COP) to be held in the Middle East since Marrakech in 2016, eyes from all corners of the world are settling on Sharm El Sheikh, and quickly refocusing on Dubai in 2023. As communications professionals, one of the challenges for us is that COPs are inherently confusing affairs and the succes
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