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ESG 2022: Can plant-based foods deliver Meaningful Change? – by M&C Saatchi’s Scott Feasey

M&C Saatchi’s Scott Feasey was sceptical of meat alternatives until his boss and a bold brief opened his eyes and tastebuds

At home and ready to partake in some Netflix, sadly without any ‘chill’, I couldn’t get the words from my last work conversation out of my head. Our great and powerful leader, Moray MacLennan, worldwide CEO of M&C Saatchi, was demanding more from us: “We need to be navigating, creating and leading Meaningful Change, not just for our clients but for the planet.” It was clear there was to be no greenwashing here.

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