From top left to right: Lois Kettlewell, Ross Watson, Robin Clarke, Lloyd McMillan,Jamie Hosie and Scott Feasey.M+C Saatchi Sport & Entertainment has announced its strategic acquisition of leading Middle East-based marketing, communication and commercial experts DUNE | 23. The acquisition aims to mark a significant leap in M+C Saatchi Middle East’s growth journey.
Adding to its capability suites in the region, which spans marketing and communications, media and sponsorships, talent management, PR, social media, consultancy and production, the integration of DUNE | 23 aims to further strengthen its sport and entertainment offering.
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“This acquisition is a pivotal step in advancing our regional growth trajectory and strengthening our leadership in a space where brand and culture converge,” said Scott Feasey, CEO, M+C Saatchi Middle East.
“DUNE | 23 brings specialist expertise, a proven track record, and a team uniquely attuned to creating lasting impact through passion and fandom,” he added. “By integrating their capabilities and insight into our ecosystem, we’re scaling our ability to lead in one of the world’s most dynamic and fast-growing markets for sport and entertainment.”
Jamie Hosie and Lloyd McMillan co-founded DUNE | 23 in 2023. Today, a team of more than 40 specialists powers the agency, delivering end-to-end marketing solutions.
The agency’s client portfolio includes Emirates Dubai 7s, Mubadala Abu Dhabi Open, LIWA Festival, SailGP, Zeekr, All Things Live Middle East, Dubai Watch Week, Longines Global Champions Tour, Nada Dairy, BRED by Hypebeast, and more within the world of sport and entertainment.
DUNE | 23 will power and scale the newly established sixth global office of M&C Saatchi Sport & Entertainment, becoming its Middle East arm and driving growth with regional insight and expertise.
“Our expansion into the Middle East is driven by increasing demand from clients and the rich number of opportunities that the region represents for our business,” said Robin Clarke, Global CEO, M+C Saatchi Sport & Entertainment. “What co-founders Jamie and Lloyd have built in the region in such a short space of time makes me incredibly excited for our future together.”
Commenting on the acquisition, Lloyd McMillan, Founder DUNE | 23 said: “Joining M+C Saatchi Middle East marks a defining moment for us. One that broadens our reach, deepens our capabilities, and positions us to deliver even greater impact on behalf of our clients.”
Fellow DUNE | 23 Founder, Jamie Hosie, added: “We’re incredibly proud of what we’ve built in such a short time, a homegrown agency shaped by ambition, driven by creativity, and grounded in a deep understanding of the region. Now, we carry that momentum into a global network built to scale bold ideas. Together, we’re ready to shape the next chapter of sport and entertainment in the region along with the people and purpose that have guided us from day one.”
The addition of the DUNE | 23 team brings M+C Saatchi Middle East’s headcount to over 160, a milestone that aims to underscore the agency’s evolution into a regional powerhouse of integrated communication capabilities.
