Event management is a part of marketing that is super sensitive to all cultural, technological and
social trends. If we briefly formulate the event trends of 2024, then these will be two words –
escapism and democratisation of content creating.
The first trend – escapism – is the effect of the epidemic, lockdown, restrictions on personal
contacts and public events. The pent-up demand and demand for festivity, for the game,
continues to gain momentum. Of course, this is also a way to run away for a moment from
challenges and problems.
The second trend – democratisation of content creation – is obviously the effect of AI
development. In our practice, we see how quickly AI tools
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