ESAG, Corvidae partner to launch AI-powered, cookieless attribution platform

posted on Jan. 07, 2025 at 4:58 pmJan 7, 2025

Corvidae's platform has patented stitching technology that resolves the challenges of historic last-click attribution models by rebuilding and unifying marketing data to boost precision in analytics to more than 95 per cent and deliver enhanced, unbiased insights across the entire multi-channel, multi-device customer journey.

From left, Peter Allcock, Head of Sales at QueryClick; Chris Liversidge, Founder & CEO of Corvidae; Easa Al Gurg, Group CEO of ESAG; and Alyza Beg, CEO of Born28.

Marketing attribution company Corvidae has entered into a partnership with the Easa Saleh Al Gurg Group (ESAG) to bring its patented AI-powered, cookieless attribution technology to the rapidly growing markets of the UAE and Saudi Arabia.

This collaboration will be facilitated through Born28, a division of ESAG and a marketing and communications agency in the MENA region.

Commenting on the partnership, Chris Liversidge, Founder & CEO of Corvidae, said

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.