Marketing attribution company Corvidae has entered into a partnership with the Easa Saleh Al Gurg Group (ESAG) to bring its patented AI-powered, cookieless attribution technology to the rapidly growing markets of the UAE and Saudi Arabia.
This collaboration will be facilitated through Born28, a division of ESAG and a marketing and communications agency in the MENA region.
Commenting on the partnership, Chris Liversidge, Founder & CEO of Corvidae, said, “We are thrilled to partner with the Easa Saleh Al Gurg Group to bring our patented, cookieless attribution technology to this exciting new market. This collaboration complements the heritage of our partner and allows us to expand our reach into MENA, whilst ensuring our clients benefit from radical and transformative enhancements in marketing performance.”
Corvidae’s analytics platform unlocks automation and customer insights that drive growth, efficiency and ROI. Its patented stitching technology resolves the challenges posed by historic last-click attribution models by rebuilding and unifying marketing data to boost precision in analytics to more than 95 per cent and deliver enhanced, unbiased insights across the entire multi-channel, multi-device customer journey.
Corvidae aims to empower marketers to optimise advertising spend by driving customer conversions, improving Return on Advertising Spend (ROAS), and achieving substantial growth. Fully compliant with GDPR, the platform delivers ROI, with clients reportedly experiencing double-digit returns.
“This exclusive collaboration combines Corvidae’s pioneering attribution platform with Born28’s local expertise to deliver unmatched marketing solutions,” said Easa Al Gurg, Group CEO of ESAG. “By bringing world-class innovation to the region, we are empowering businesses in UAE and Saudi Arabia to achieve marketing precision, performance and competitive advantage.”
Corvidae revealed that clients have achieved an average ROAS of 35:1 on Facebook Ads and 20:1 on Google Ads. Global brands already benefiting from Corvidae include Western Union, which saw a 45 per cent reduction in CPA, and Gift Universe, which reported a 43 per cent increase in ROAS.
Alyza Beg, CEO of Born28, said, “We are delighted to partner with Corvidae and bring this transformative analytics platform to our existing clients and potential customers in the MENA region. Combined with our digital marketing expertise, we are pioneering an evolutionary approach that redefines client investment strategies. This partnership positions us to deliver substantial value and strategic market differentiation
This partnership marks a milestone for Corvidae’s expansion into the MENA region, complementing its client base in the UK, North America, and Europe. Together, Corvidae and Born28 aim to set a new benchmark for marketing measurement and optimisation in the UAE and Saudi Arabia.
