From left, Alan Holt, Group Managing Director; H.E. Sheikh Mohamed bin Saif Al Nahyan, Chairman; and Paul McSorley, Group Financial Director, ES Sport.Sports tourism agency ES Sport has rebranded to a new identity and has appointed H.E. Sheikh Mohamed bin Saif Al Nahyan as its chairman, to help drive sports tourism to the UAE.
In line with the rebrand, the company has expanded its operations to Abu Dhabi with a new office and introduced new services including sponsorships, brand partnerships and proprietary flagship events across the UAE.
Previously known as Expat Sport, the new name ES Sport, which stands for Experiences & Sponsorship in Sport, reflects the company’s fast-growing, broader audience beyond expatriates and more premium hospitality offerings focused on inbound and outbound sports tourism experiences.
H.E. Sheikh Moh
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