Eros Group appoints DViO Digital as their key marketing partner

New business win: Eros Group appoints DViO Digital as their key marketing partner for their digital transformation journey

Eros Group, one of the largest distributors and retailers of world-renowned electronics brands have appointed DViO Digital, an independent fully integrated creative and tech-led digital services company in the region to drive their Omnichannel strategies and plans. The Group which operates 14 Eros retail and brand stores along with distribution brands Hitachi, TCL, Midea and recently added Amazfit, Ariston to their portfolio,  have been aggressively pursuing their online business channels including their own e-commerce site as much as bolstering the presence of their brands on leading market places.

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Following a multi-agency pitch, DViO Digital won the business, the scope of which includes digital-first creative and content, performance marketing, social commerce, search marketing, and tech-driven solutions which will drive business growth across all channels.

We are delighted to partner with DViO Digital, and look forward to working closely with them to drive our online business at a very significant and crucial time for the brand. We have some aggressive growth plans in the coming year and believe we have a marketing partner strong in creative as well as technology who understands our business and purpose and help us achieve them ”, said Deepak Babani, executive vice chairman, Eros Group.

“DViO’s partnership with Eros is an exciting addition to our distinct mix of retail brands in our portfolio who have renewed their commitment to become a truly omnichannel player. This win underscores the high level of talent and expertise offered by our team and we look forward to our fruitful relationship with this reputed Group”, said Sowmya Iyer, founder & CEO, DViO Digital MENA.