The campaign saw Enterogermina collaborate with physicist Robert Matthews, who was awarded the Ig Nobel Prize in 1996 for his study proving Murphy’s Law applied to toast.Enterogermina – a client of McCann Health UAE and a non-prescriptive probiotic brand that helps to restore and reinstate gut health – has launched The Anti-Murphy’s Law Toast campaign in the form of a mockumentary that challenges the ‘5-second rule’ through ‘specially engineered toast’.
Through the campaign, which is being rolled out on digital and social channels in the UAE, the brand challenges Murphy’s Law which states that “anything that can go wrong, will go wrong” and invites people to question the myth: is it acceptable to eat something that has fallen on the ground, even if it’s for less than five seconds?
The campaign was brought to life for Opella Enterogermina by MRM Spai
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