Cooking daily remains a challenge for many, especially during Ramadan. MAGGI understands this and is leveraging technology like Amazon’s Alexa to make cooking during Ramadan easier.
This innovative approach aligns seamlessly with MAGGI’s commitment to meeting the evolving needs of their audience and enhancing their cooking experience while also fostering a deeper engagement and connection with their brand, especially during Ramadan.
Collaborating with Zenith, a Publicis Groupe Middle East agency, MAGGI aims to enrich lives through food. Campaign Middle East spoke with Jessy Abdulnour: Food MENA – Business Executive Officer, Nestle and Maiada El Shahawy: Food MENA – Senior Digital Co
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