A team of confident, talented people at Enigma that has been kept it tight on purpose. 'We’re not outsourcing our culture; we’re building it from the inside.'We’re not your typical agency, and we never planned to be. Built quietly under the radar, we move fast, react faster, and thrive in the chaos we call craft.
We’re a big engine, powered by 25 people who care deeply about what they create and who they create it with.
Where it all started for Enigma
We may be new to the market, but we move with the confidence of one that’s been in the game for decades. We’ve built a space where even the toughest days still end with a sense of momentum. That’s not just culture. That’s Enigma.
From the first brief to the final pitch, our ideas get loud, push boundaries, and somewhere in that middle ground, the work sharpens, ideas shape shift and experiences come alive.
Since Day One, we’ve known exactly what we don’t want to be, and that’s anything close to ordinary. We’re here to create moments that feel like nothing else in the industry.
The industry
We work with one shared vision, but our team is made up of multi-skilled minds, creatives exploring formats they’ve never touched, strategists stepping into production, and producers pushing ideas into uncharted territory. Everyone’s building toward the same goal: experiences that leave a mark.
Somewhere along the way, our scope expanded; not by design, but because we never limited ourselves to what was expected. We’ve never been about ticking boxes; if an idea feels right and we believe in its impact, we pursue it. As AI continues to redefine the creative landscape, we’ve embraced it as a tool to push boundaries and unlock possibilities our clients didn’t even know existed.
Our clientele includes global icons like Netflix, New Balance, and Bentley, alongside regional powerhouses like Majid Al Futtaim, AGMC, and Abu Dhabi Motors. We operate regionally, collaborating across the GCC, from automotive and retail to luxury fashion, real estate, and beyond. Building the right brand experience is our language, and we speak it fluently.
“I didn’t start Enigma to follow a formula. It started with instinct, and a belief that trust drives everything.”
A people-first founder
Adam Griffith’s approach has always been people-first in a fast-paced industry. He leads with clarity and believes that real creative work doesn’t happen without trust in your team, your clients, and the process.
He doesn’t care for working with “any” brand. He looks for those making a statement, the brands shifting the culture or ready to. “The brands that stay with you are doing something bigger than just selling. Those are the ones we want to build with.”
That same lens is what shaped Enigma from day one. No fluff. No ego. Just a team of confident talented people. “We’ve kept it tight on purpose. Small doesn’t mean less, it means closer. We’re not outsourcing our culture. We’re building it from the inside.”
For Adam, brand experience is more than ideas and timelines, it’s presence, energy, and consistency. The tools will evolve, the platforms will change, but one thing stays the same: relationships matter.
Face time still moves the needle. Clients don’t just need creativity, they need people who show up.
What’s next for Enigma?
In just two years, we’ve built an agency that moves with momentum, adapting, anticipating, and creating experiences built for the now. We’ve grown with our clients, with the culture, and with a team that shows up every time.
As we celebrate this milestone, we’re not just accelerating, we’re levelling up. We live in the chaos we call craft. You’ll be seeing a lot more of Enigma around. Happy anniversary to us!
By Adam Griffiths, Founder and Managing Director of Enigma
