Medialinks will be EWW’s first retained agency to oversee the company’s entire digital account, which will encompass a fully optimised website, advertising, social, search engine optimisation and analytics.
The appointment comes at a time when the global demand for hygiene products & personal care products is at an all-time high.
The commissioning happened after a three-month competitive pitch process. According to Shahzad Akram, general manager at Emirates Wet Wipes, the selection involved a lengthy and intensive search process. “Given EWW’s concerted focus for digital in 2021, we certainly didn’t take the appointment of our digital agency partner lightly,” Shahzad says.
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