Credit: NBA
Emirates has signed a global marketing partnership with the National Basketball Association (NBA)
The airline’s multiyear deal means Emirates is now the Official Global Airline Partner of the NBA.
The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.
The global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA’s global social media community and in-arena signage throughout the Emirates
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