YouGov Customer Loyalty Rankings 2020 revealed that Emirates and Almarai are the brands with the most loyal customers in the UAE and Saudi measured by reconsideration scores amongst customers of each brand.
YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of metrics. The Customer Loyalty rankings are compiled using the Consideration score amongst the brands’ own Current Customers.
Within the top 10 in the UAE, the biggest movers were Lurpak, a new entry at tenth up from fifteenth last year, and Dettol, up to sixth this year from tenth last year.
Despite the flight restrictions in place, loyalty towards leading carrier brands has remained
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
