YouGov analysis reveals Emirates, adidas and iPhone top the list of most recommended brands in the UAE, Saudi Arabia and Egypt, respectively.
The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has a minimum sample of 300 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.
The UAE top 10 is dominated by sportswear brands, with three leading names making the list, namely Adidas (88.8), Nike (86.9) and Skechers (84.4).
Sportswear brands are well represented in the Saudi top 10 rankings as
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