I recently walked into a mall to see a group of 16-year-olds sitting cross-legged outside a leading beauty store, trying out a newly bought mascara with their black and white bags in hand. No care to what the world might think. Happy in their own space, doing what mattered to them.
If there’s one word that accurately describes Gen Z it has got to be ‘authentic’. Love them, hate them, cringe at them – but you can’t ignore how authentic they are in every way they present themselves. Coming from a generation where our IG feeds are carefully curated moments matched to perfect palettes and filters, this need to be authentic is brave and inspiring.
In a time, fraught with uncertainty,
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