Emakina MENA has announced their new technology partnership with Tealium, a customer data platform. As customer data plays an increasingly central role in the business decisions brands make today, this alliance was a natural step forward for Emakina MENA.
“Our partnership with Tealium will strengthen our ability to deliver state-of-the-art customer experience, developments, integrations and marketing activations – helping our Middle-East clients transition from a 3rd party dependency to a 1st party data model. As opposed to other regions, the Middle East requires significantly more complex customer segmentations, which require technology solutions that will ease marketeers’ lives, facilitate
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