Digital-out-of-home (DOOH) media company Elevision has partnered with VIOOH, the premium global digital-out-of-home (DOOH) supply-side platform.
The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google’s Display and Video 360.
Niall Sallam, CEO of Elevision, said, “This partnership with VIOOH is an exciting step forward in our growth story. We’ve always believed in making DOOH smarter, more dynamic, and more accountable. VIOOH enables us to do that at scale while opening up both our UAE and UK networks to a broader range of buyers who value precision, speed, and data-driven results.”
Engaging with audiences in premium urban environments
Through this partnership, Elevision aims to redefine how brands engage with audiences in real-world spaces through curated digital screen networks across premium urban environments in the UAE and UK,
The VIOOH partnership also represents a major milestone in Elevision’s journey toward more measurable, intelligent, and dynamic media delivery.
The move reinforces Elevision’s commitment to innovation and automation and expands its programmatic buying opportunities by adding an additional layer for advertisers looking to plan and activate omnichannel campaigns in real-time.
There will be no disruption to existing clients, Elevision clarified, adding that it will add more flexibility and greater control to add to Elevision’s direct sales offering.
Gavin Wilson, Global Chief Commercial Officer, VIOOH, said, “The UAE is one of our fastest growing markets and a focus for expansion this year. This partnership not only strengthens our footprint across the region, but also in the UK too. With its premium network and strategic residential, commercial, and lifestyle communities, Elevision’s inventory combined with VIOOH’s real-time trading gives advertisers unique opportunities to target consumers, delivering consistent media value as well as growth internationally and locally.”
Elevision: Looking ahead
The partnership launches across all Elevision networks in the UAE and UK, with early interest already building among advertisers in key verticals such as luxury retail, automotive, finance and tourism.
Elevision anticipates that programmatic bookings will account for 5 to 7 percent of total revenue within the first 12 to 18 months.
A strong fourth quarter is expected as brands increasingly seek real-time engagement opportunities across Elevision’s high-impact locations, including DIFC, Emaar communities, and Bluewaters.
This announcement also supports Elevision’s long-term international ambitions. Following its successful expansion into London in 2024, the company aims to match the size of its UAE footprint in the UK within the next five years.
