Elan Media has launched the first 100% data-driven advertising network in Qatar at Msheireb Downtown Doha, a smart and sustainable district.
Using leading-edge AdMobilize and Quividi technologies, the company can now measure live audiences, whether people or vehicles, through the network.
“The new tech network is in line with Msheireb Properties vision and mission to promote and adopt environmentally friendly services. Being a fully sustainable destination, Msheireb Downtown Doha is ideal for breakthrough digital assets as it strives to utilize creative technologies to change the way people think about urban living and improves their quality of life through sustainable innovations�
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