https://www.youtube.com/watch?v=A1qr1FagtJk
On August 14th, Pakistan’s Independence Day, EBM (English Biscuit Manufacturers) in collaboration with Impact BBDO, BBDO Pakistan, Seeme Productions, Starcom and Syntax released an awareness campaign called the EBM Incomplete Anthem, calling into focus the growing need to educate children in the country.
For the first time, an Incomplete Anthem was played on air. The campaign included one missing verses, for every few verses of the anthem, highlighting how these verses cannot be read by a child out of school.
The powerful film – showcasing real children off the street, who are all now in school – was broadcast, followed by a print and poster campaign.
EBM has a mission
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