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posted on Sep. 04, 2024 at 1:08 pmSep 4, 2024

EBM takes ‘Incomplete Anthem’ campaign on air to spur child education in Pakistan

posted on Sep. 04, 2024 at 1:08 pmSep 4, 2024

On Pakistan's Independence Day, an Incomplete Anthem was played on air, highlighting how these verses cannot be read by a child out of school.

https://www.youtube.com/watch?v=A1qr1FagtJk

On August 14th, Pakistan’s Independence Day, EBM (English Biscuit Manufacturers) in collaboration with Impact BBDO, BBDO Pakistan, Seeme Productions, Starcom and Syntax released an awareness campaign called the EBM Incomplete Anthem, calling into focus the growing need to educate children in the country.

For the first time, an Incomplete Anthem was played on air. The campaign included one missing verses, for every few verses of the anthem, highlighting how these verses cannot be read by a child out of school.

The powerful film – showcasing real children off the street, who are all now in school – was broadcast, followed by a print and poster campaign.

EBM has a mission

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Tags:Ali Rez BBDO Pakistan child education EBM English Biscuit Manufacturers Impact BBDO Incomplete Anthem Jami poster campaign print campaign Seeme Productions Starcom Syntax video campaign

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.