Broadcasters and industry professionals will be able to analyse and respond to viewership data of over 3.5 million UAE TV viewers via independently accredited TAM system.
E-Vision announced a new initiative identifying the audience’s selections, trends, and desires from eLife, the region’s largest and most successful IPTV service that is set to put the UAE at the forefront of TV audience measurement in the MENA region.
Television Audience Measurement (TAM) system identifies the number of views and the interests of TV viewers so that TV stations can develop their programs to match the desires of their audience and to air them at the most appropriate timings.
Smart thinking and new t
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