e& (formerly known as Etisalat Group) announced launching its first set of non-fungible tokens (NFTs). This marks a significant milestone for e& as the first technology and investment conglomerate in the Middle East to launch NFTs.
The inaugural set of NFTs will be distributed selectively, and the Group will be providing further updates as their plans for the NFTs progress. The launch batch of NFTs highlights e&’s commitment to advancing tech capabilities as the company’s blockchain arm crossed AED 10 billion worth in transactions last year. It underpins the company’s vision to make a difference at every touchpoint by ideating and deploying best-in-class innovative solutions, harness
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