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E-commerce 2022: To each their own – by Samsung’s Shafi Alam

The key to unlocking e-commerce potential is being unique and personal, says Samsung’s Shafi Alam

By Shafi Alam, head of direct-to-consumer business & corporate marketing, Samsung Gulf Electronics
The pandemic has created a major shift in the retail landscape. While customer experience has long
been of paramount significance, the experience itself is in the midst of change. 

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Consumers’ expectations, behaviours and priorities are now evolving at a rapid pace in the age of disruption and hyper-personalisation. A n


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