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posted on Apr. 28, 2025 at 12:00 pmApr 28, 2025

Ducab Metals Business campaign makes brand more relatable with partners, customers

posted on Apr. 28, 2025 at 12:00 pmApr 28, 2025

The campaign brought to life by Saatchi & Saatchi Middle East and Prodigious was intended to reinforce DMB's credibility and leadership in the metals sector within the MENA region.

Ducab Metals Business

Ducab has launched an awareness and education-based campaign titled How DMB Makes It Happen, which is aimed at highlighting the quality of the products of Ducab Metals Business (DMB).

The campaign brought to life by Saatchi & Saatchi Middle East and Prodigious was intended to reinforce DMB’s credibility and leadership in the metals sector within the Middle East and North Africa (MENA) region.

The mandate of the campaign was to build a deeper understanding about DMB – both internally among employees and externally with partners, customers and the wider industrial community – by making the brand relatable.

The campaign was carried across the

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Tags:Brand Campaign DMB Ducab Ducab Metals Business engagements Prodigious Publicis Groupe Middle East Saatchi & Saatchi Saatchi & Saatchi Middle East social media The Work

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.