Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has revealed Adidas as the Advertiser of the Year for 2025 today.
The accolade recognises brands that have set themselves apart through innovative marketing campaigns and a commitment to embracing outstanding creative work produced by their agencies.
The Advertiser of the Year Award will be presented to Eugene Karasev, Senior Brand Director, adidas EMC, at the Dubai Lynx Awards Ceremony, taking place at the Emirates Golf Club on Wednesday, 9 April.
Philip Thomas, Chairman, Dubai Lynx, said, “The Advertiser of the Year Award recognises creative excellence, demonstrating the business value of creative communications. Adidas has consistently demonstrated a deep understanding of the power of creativity to engage consumers and inspire meaningful connections. Its campaigns not
