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Anup Oommen
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Dubai Lynx names Adidas as the 2025 Advertiser of the Year

Anup Oommen
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The Advertiser of the Year Award will be presented to Eugene Karasev, Senior Brand Director, Adidas EMC, at the Dubai Lynx Awards Ceremony, taking place at the Emirates Golf Club on Wednesday, 9 April.

Adidas The Female Field Dubai Lynx Advertiser of the Year 2025

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has revealed Adidas as the Advertiser of the Year for 2025 today.
The accolade recognises brands that have set themselves apart through innovative marketing campaigns and a commitment to embracing outstanding creative work produced by their agencies.
The Advertiser of the Year Award will be presented to Eugene Karasev, Senior Brand Director, adidas EMC, at the Dubai Lynx Awards Ceremony, taking place at the Emirates Golf Club on Wednesday, 9 April.
Philip Thomas, Chairman, Dubai Lynx, said, “The Advertiser of the Year Award recognises creative excellence, demonstrating the business value of creative communications. Adidas has consistently demonstrated a deep understanding of the power of creativity to engage consumers and inspire meaningful connections. Its campaigns not


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Tags:2025 Dubai Lynx Advertiser of the Year Awardadidasadidas X RaviAdvertiser of the YearBeyond the SurfaceCampaignsCreative excellenceDubai LynxDubai Lynx AwardseffectivenessEugene KarasevHavas Middle EastIan FairserviceLiquid BillboardmarketingPhilip ThomasThe Female FieldThe Ravi Superstar
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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