Team Memac Ogilvy at Dubai Lynx Awards 2014
The regional festival brings with it different expectations from stakeholders, and has a whole lot in store besides the jewel in the crown – its awards show.
The Dubai Lynx International Festival of Creativity 2015 kicks off today, 8 March, with close to a record 2,500 entries in the race for awards – up from 2,279 last year. Even as the awards continue to grow in scale and stature, the festival that hosts the awards has grown on other fronts too. There’s much more to Lynx than the awards today as one will see in the ensuing pages, but they remain the main attraction as
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