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Dubai LynxNews

Dubai Lynx 2015: Youth drive the IAA agenda

Three young professionals from UAE chosen to present at the Dubai Lynx festival this year by the industry body’s UAE chapter.

The International Advertising Association (IAA) UAE chapter has been associated with the Dubai Lynx for eight years now. It is very important for the industry body to be part of the festival, says Hani Ghorayeb, COO, AMS-Choueiri Group, who was elected president of the UAE chapter in November 2014. “We believe the Dubai Lynx is a very respectable entity and that the IAA as an industry body should be part of the whole process,” says Ghorayeb, in conversation with Campaign Middle East. And this year, the conscious focus is to involve youth in the proceed


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