ICOM, the global network of independent marketing and communications agencies, has announced the addition of sweetwater, a brand experience agency, to its community of members.
Headquartered in Dubai with operations in Saudi Arabia, Pakistan, and Qatar, Sweetwater’s portfolio spans industries from fashion and beauty to automotive, tech, and finance. Co-led by Steven Hetzer, CEO & Founder, and Usman Saleemi, Executive Creative Director & Partner the agency recognised for crafting experiences for brands like L’Oréal, adidas, Google, Genesis, and Mashreq Bank.
Hazem Hussein, ICOM’s MENA Regional Director, and Chairman and CEO of member agency Advantage Marketing & Advertising in Egyp
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