Brand managers and customers – but also marketing and advertising managers – have their sights on the same goal: to come into contact with one another at the right time and place and with the right message. The problem is that they all take different approaches and companies rarely carry out real-time evaluations of the data necessary for this.
Customers looking for specific products or services expect personalised treatment – and, of course, for this to be available on all devices and channels. The proverbial customer journey hasn’t been following a straight path for some time now.
After all, there are endless possibilities for customers to strike up contact with companies. They
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