The Economist Group has appointed The MediaVantage, Dubai, as its media sales representative for three GCC countries. Under the terms of the partnership, The MediaVantage will assist regional clients and agencies with their digital, content and print media strategies for The Economist.
Nick Mesquita, Head of International Sales Agents at The Economist, said, “The Middle East is a very important region for The Economist and one where we see great potential for further growth. The MediaVantage is the right partner for us to continue achieving these goals, and we’re delighted to sign with The MediaVantage to help deliver optimum value to businesses in the region interested in reaching premium global audiences through The Economist Group. The MediaVantage will also be working closely with The Economist’s Dubai office where our team there is concentrating on event sales and bespoke content solutions projects.”
Dan Qayyum, Commercial Director, The MediaVantage, added, “The Economist is the world’s most influential business media, and boasts an engaged, accomplished and successful audience which is unrivalled in this market and across the world. With the Middle East’s rising prominence in global affairs, The Economist provides unparalleled opportunities and access for businesses and brands in the region to position themselves in front of highly targeted, qualified audiences. We’re looking forward to help showcase some of the most inspiring developments coming out of the Middle East, through the power and prestige of The Economist brand. The MediaVantage celebrates it’s 10 year anniversary this year, and this win represents a fitting reflection of our growing strength and ability.”
The Economist reaches over 11m business decision makers, policy and opinion leaders, and C-suite executives every week through its print, digital and web platforms. The Economist also publishes the luxury lifestyle guide titled ‘1843’, provides award-winning content, video and event solutions, and owns the data visualization platform Signal Noise.
The MediaVantage is a leading international media representative in the Middle East, with exclusive mandates for the region ranging from Skyscanner, WeChat, Harrods Media, The Times, and many others.