fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalFeaturedMarketingMediaThe Work
Anup Oommen
posted on

‘Driven by [YOU]’: Hyundai turns mirrors into a marketing metaphor in Saudi Arabia

Anup Oommen
posted on

For weeks, unbranded mirrors began appearing in unexpected locations across Riyadh, Jeddah, the Eastern Province and Abha, sharing a powerful message: the true engine of progress, for Hyundai and Saudi Arabia, is people.

Hyundai Drive by You

Hyundai Motor has unveiled its latest brand platform in Saudi Arabia, ‘Driven by [YOU]’, following a nationwide teaser activation that saw large, blue-bracketed mirrors appear across major cities.

The installations, which sparked widespread curiosity both offline and online, mark the first chapter of Hyundai’s repositioning effort to place people at the heart of its brand narrative.

For weeks, unbranded mirrors began appearing in unexpected locations across Riyadh, Jeddah, the Eastern Province and Abha, from commercial centres and city streets to leisure and cultural destinations.

Early bird tickets to the Campaign Saudi Briefing: Media and Marketing are now on sale. Get yours now for a


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Abhacommercial centrescultural destinationsDriven By YouEastern ProvinceEhab SalmanFiras RehimihyundaiHyundai activationHyundai MotorInnoceanintegrated campaignJeddahKSAmirror movementmirrors with square bracketsphotosreactionsRiyadhSaudi ArabiaShireen El Karateaser activationunbranded mirrorsuser generated contentvideosYoussef Serry
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like